Explore Our Insights
Latest Updates from Our Blog
From Lot to Living Room: How AI Is Moving the First Moment of Car Ownership Online
March 25, 2026
No Comments
The decision to buy a luxury vehicle rarely happens on the dealership floor anymore. It happens at 11pm, on a couch, with a laptop and a glass of wine — and most dealer websites aren’t ready for it.
Empathic AI Can Break the 10-Unit Ceiling
March 19, 2025
No Comments
While the promise of AI is to do more with less, the reality is often a cluttered tech stack, underperforming “black box” algorithms and operational bloat.
AI Killed the Blue Link: Dealers Pivot From SEO to GEO
March 12, 2025
No Comments
For decades, dealerships have poured capital into online search engine optimization (SEO), battling for the coveted No. 1 spot on Google’s “blue link” results. As generative AI becomes the primary interface for consumer discovery, the rules of engagement have shifted. We are entering the era of generative engine optimization (GEO).