WTF Are GEO and AEO?
How do GEO and AEO differ from SEO — and are dealers SOL? Learn how a few simple changes can radically improve your AI search results.
Empathic AI Can Break the 10-Unit Ceiling
While the promise of AI is to do more with less, the reality is often a cluttered tech stack, underperforming “black box” algorithms and operational bloat.
AI Killed the Blue Link: Dealers Pivot From SEO to GEO
For decades, dealerships have poured capital into online search engine optimization (SEO), battling for the coveted No. 1 spot on Google’s “blue link” results. As generative AI becomes the primary interface for consumer discovery, the rules of engagement have shifted. We are entering the era of generative engine optimization (GEO).