An emotional buying experience before the showroom
Visitors upload a photo and see themselves beside the exact vehicle they want. That moment of connection is what changes buying behaviour — a prospect who has already pictured the car as theirs is far more likely to purchase. Each render also produces a buy-intent lead on that exact vehicle, delivered directly to your existing CRM.
Turn a passive inventory portal into an interactive sales channel
In luxury sales, emotion drives the decision. The platform lets prospects visualise and connect with a vehicle before the showroom visit — and captures preference and intent data while they do.
Website integration in minutes
No IT overhaul. A link from your vehicle pages to a branded experience in your logo and imagery, set up with basic support from your web provider.
Brand-consistent AI renders
Photorealistic images maintain dealership and OEM visual identity, down to the model, configuration and styling the prospect chose.
Leads in your existing CRM
A new, buy-intent lead for the exact vehicle and VIN is delivered by ADF/XML the moment the render is created. No new system to learn.
Organic referral reach
Every render is shareable and links back to the vehicle on your site. Prospects who post it introduce your dealership to high-net-worth circles paid media cannot reach.
Four steps from website visitor to CRM lead
The shopper moves to a branded experience carrying your logo and imagery, so it feels like part of your site. When their photo is done, they return to the vehicle they were viewing.
Every lead names the exact car, and arrives where your team already works
We don't hold your customer data. Each render creates a standard ADF/XML lead and sends it straight to your CRM, so your sales team follows up from the tools they already use, with the shopper's own photo as the conversation starter.
- ✓Buy intent on a specific vehicleThe lead is tied to the VDP the shopper was on, with vehicle and VIN included.
- ✓Verified contact detailsName and email, captured when the shopper requests their photo.
- ✓The generated photoA link to the shopper's image, so your salesperson opens the conversation with the moment that made the connection.
- ✓Industry-standard ADF/XMLAccepted by DriveCentric and most dealer CRMs. Source, status and timestamp included.
One shared photo reaches the buyers your advertising can't
A shopper who sees themselves beside the car wants to show it off. When they post the render, it travels through their own circle — friends, family and colleagues who share their lifestyle and buying power. High-net-worth prospects are notoriously hard to target with paid media; a peer's photo is an introduction they'll actually look at.
Each render carries a link back to the vehicle on your website. Every viewer who taps it can create their own — and becomes a new lead.
Personalized experiences measurably change buying behaviour
Consumers are ~80% more likely to purchase when offered personalised experiences.
Leaders in personalisation generate ~40% more revenue from those efforts than average.
Telly Award for Best Use of Generative AI, selected from more than 13,000 entries worldwide.
Automotive retail expertise, combined with digital experience and data
Our founders bring over 45 years of combined experience: one in dealership operations, CRM and compliance, the other in digital platforms, lead capture and data analysis.
Jim Lawrence
Jim Lawrence is the Co-Founder of ImagineMyDreamCar.com, with more than 25 years in automotive retail, CRM systems and dealership compliance. A certified Dealership Compliance Officer and seasoned software innovator, Jim develops secure, practical technologies that help dealers improve engagement and convert.
Steven Organ
Steven Organ is the Co-Founder of ImagineMyDreamCar.com, with more than 20 years of international experience building digital platforms, lead capture and data analysis. He specializes in AI-driven solutions that simplify dealership engagement and turn shopper interest into actionable, measurable leads.
“We don't hand off cold leads. By the time a shopper requests their photo, they've already pictured the car as theirs. That lead goes straight into your CRM, tied to the exact vehicle, ready for your team to follow up.”
Jim Lawrence — Co-Founder, ImagineMyDreamCar.com
See the platform on your brand, with your inventory
A personalised, 30-minute walkthrough for dealer principals, GMs and marketing leads. We'll cover integration, CRM delivery and expected lead volume.